Director: Adam Vevang, MERGE; Kip Russell, MERGE
Editorial: Matt Soble, MERGE (Freelance)
Creative: Jason Halverson, Eric Oken, Tony Bonilla
Producer: Adam Vevang, Kip Russell
Within a larger campaign that included this online video series, a microsite, broadcast TV campaign, digital banners & social ads, this was the only piece of the campaign to receive media coverage. Read the Indianapolis Business Journal’s story: Ordinary people take center stage in new IU Health campaign